AI stepped onto the scene in a big way. Now, almost anyone can launch a website or SaaS app in not time at all. The barrier to entry has all but vanished.

At this point, there’s hardly a ‘non-technical founder’ problem. There is a distribution problem.

I’ve been thinking about this shift and how AI Agents can be used. Less as this huge abstract concept and more as a practical response to this new realty. (Ok, honestly this is not a *new* reality. It’s just been pushed to the forefront).

Here’s how I would leverage AI Agents to as a part of a marketing engine.

If I were setting one up, I would never start by asking AI to write content from scratch. In a previous post, I mentioned that AI doesn’t actually *know* anything. It’s a fancy probability engine. That’s why it is important to ground the AI in real, relevant data. I’d do that by feeding it information that I already trust.

If you use Google Keep or Notion, this is simple. I’d store:

• Articles I’ve read and highlighted
• Newsletter pieces I enjoy
• Links I shared with friends

I’d also load up examples of my own past blog posts so that the AI gets a sense of your tone, cadence, and writing style.

Okay, this is where it may get a little bit technical.

Behind the scenes, I’d use a vector database. Think of it as a database that stores information based on meaning rather than exact keywords. That allows the system to retrieve ideas by theme, not just by search terms.

Once that’s in place, I’d give the agent exactly one job: “On [this schedule], look at what I’ve been reading lately and draft a short blog post that connects the dots in my voice.”

For an extra razzle dazzle, I could also give it more context about my point of view or what I’ve been thinking about recently.

The agent wouldn’t schedule posts or publish anything automatically. I push back on fully automating workflows. A human should stay in the loop to review and spot-check what goes out into the world. After all, this is your reputation!

The real value of this kind of agent isn’t creativity. It’s reducing the mental overhead of figuring out what to say. Instead of starting from a blank page, you’re reacting to something concrete and grounded in ideas that you already care about.

Honestly, I might go build this 🤣

Happy creating!

P.S. If you’re exploring how AI should fit into your product or workflow, check out my AI Product Clarity Session. It’s a paid working session to help teams decide what to build, what to avoid, and where AI actually earns its keep.