I’m building one that actually helps introverts keep up.

Most CRMs are built around one assumption: that you’re trying to sell something.

Leads. Pipelines. Follow-ups. Conversion rates.

This model works if your primary relationship to people is transactional. But that’s never been how I’ve operated, and I know I’m not alone in that. I care about people, context, and relationships that evolve over time, not just until a deal closes.

The real problem I keep running into isn’t a lack of connections. It’s drift.

Relationships naturally drift over time. Old coworkers. Friends from previous chapters. People you met once at a conference and genuinely liked. Nobody did anything wrong. Life just moved on.

And then one day, you want to reach out, but you hesitate.

Because you don’t remember the context.

Because too much time has passed.

Because you don’t want it to feel transactional or awkward.

So you don’t.

That’s how networks quietly dry up. Not because people are selfish, but because remembering and maintaining context is actually hard.

The hidden tax of “just keep in touch”

Most tools assume that if you care, you’ll remember.

They assume unlimited energy, perfect memory, and consistent social bandwidth.

In reality:

• You forget where you left off with people
• You don’t know when it makes sense to reach out again
• You don’t want to only show up when you need something

CRMs don’t help with that. They turn people into rows and reminders into guilt. They optimize for outreach, not authenticity.

What I’m building

The thing I want doesn’t help you sell better. It helps you stay human.

I want a system that helps keep relationships warm before they become transactional. Something that helps you remember context, notice patterns, and gently nudge you when it actually makes sense to reconnect.

Not “follow up in 7 days.”

More like: “Hey, you last talked about [x]. This might be a good moment to talk about [y].”

That’s the difference.

Why this matters to me

I’m an introvert. I don’t dislike people, I just don’t love high-effort social maintenance. It’s very very easy for me to get overstimulated so it’s easier for me to keep things 1:1. I want my relationships to feel natural, not forced. And I don’t want to lose good people simply because I didn’t keep up.

So I started building KeepUp.

Not a CRM for selling. A relationship memory system.

Something that works with how humans actually maintain relationships, not how productivity culture pretends we do.

I’m early. I’m testing. I’m learning in public.

More soon. Documenting as I go.